Lush Digital's primary objective is to become the agency of choice for independent orthopedic surgeons — and adjacent specialties including physical therapy, pain management, podiatry, and sports medicine — who are done letting hospital systems and group politics dictate their future.
Orthopedics is the primary vertical. Physical therapy is the primary sub-focus. Every service, package, and piece of collateral we produce should reinforce this positioning.
Beachhead
Goal: 3 Surgeons
Pensacola · Mobile · Gulf Breeze
Foothold
Goal: 6 Concurrent Surgeons
Southeastern USA · Florida
Stronghold
Goal: 12 Concurrent Surgeons
Southeastern USA
Lush Digital is not a general healthcare marketing agency. We are a hyper-focused, profit-proven framework built specifically for orthopedic and physical therapy practices. We speak the language of surgeons at a level no generalist agency ever will.
Our differentiator is the combination of Dr. Anz's testimonial and case study as social proof, paired with a fully built GHL snapshot (LushOS) ready for orthopedic deployment. No competitor can match this proof-of-work in our market.
The proof of concept is already established — Dr. Anz is the evidence. The mission now is distribution: getting independent surgeons in Pensacola and the Gulf Coast to see, hear, and feel the Dr. Anz case study. We rock out his marketing and let the results speak for themselves.
Once Phase 1 produces 2–3 clients and additional case studies, we scale digitally across Florida. The state has a high density of independent orthopedic practices and a strong culture of physician autonomy — an ideal market for our positioning.
With a portfolio of case studies, a refined LushOS snapshot, and a proven playbook, Lush Digital expands nationally — targeting independent orthopedic surgeons in major markets who are fighting back against hospital consolidation. This phase is driven by content authority, SEO dominance, referral networks, and a growing national brand presence built on co-authored thought leadership and in-person industry visibility.
Phase 3 Deliverables
Emagnet Book
A high-value lead magnet digital book distributed to independent orthopedic surgeons nationally — positions Lush Digital as the authority in practice growth.
Co-Authored Book w/ Dr. Anz & Ben
A published book co-authored with Dr. Anz and Ben — the definitive guide for independent orthopedic surgeons on reclaiming practice ownership and growth.
Tradeshows
Presence at orthopedic and adjacent specialty conferences and tradeshows — direct access to independent surgeons and practice owners at scale.
Mailers (Direct Mail)
Targeted direct mail campaigns to independent orthopedic practices across the Southeastern USA and beyond — physical touchpoints that stand out in a digital-saturated world.
Core Agency Services
Go High Level white-labeled as LushOS — CRM, automations, Voice AI, chatbots, pipeline management, and full patient acquisition infrastructure.
Bespoke, high-converting websites engineered for orthopedic practices. Built for trust, performance, and patient acquisition.
Data-driven search engine optimization targeting orthopedic and adjacent specialty keywords. A major focus and key differentiator.
Precision-targeted Google and Meta campaigns. Every dollar accountable to real patient acquisition outcomes.
High School
- ◆SEO
- ◆Digital Ads
- ◆GMB Optimization
- ◆Review Automation
- ◆QR Cards
D1 Athlete
- ◆Everything in Warmup
- ◆LushOS (GHL)
- ◆Voice AI
- ◆Chatbot
- ◆Automations
- ◆Full GHL Suite
Pro League
- ◆Everything in D1 Athlete
- ◆AEO
- ◆Web Dev / New Website
- ◆(per 24 months)
- ◆Ads + SEO Simultaneously
À La Carte Services
For Florida, Georgia, and South Carolina based practices — priced per client per need.
Intro Offer
60-Day Money Back
Guarantee
A no-risk entry point for new orthopedic clients. We put our money where our mouth is — if we don't deliver in 60 days, you get your money back.
What We Do In 60 Days
GMB Optimization
Full Google Business Profile audit and optimization for maximum local search visibility and patient discovery.
QR Code Cards
Branded QR code cards for in-office review collection and patient engagement.
GMB Harvest Drip Campaign
Automated review request drip sequence to build social proof and Google star rating fast.
Rebrand + Brand Standards Manual & Vectorized Files
Full practice rebrand with a brand standards manual and production-ready vectorized logo files.
Voice AI
24/7 AI-powered voice agent deployed on the practice phone line — answers calls, books appointments, and handles FAQs automatically.
Website Buildout
A fully built, conversion-optimized website for the practice — designed to rank, convert, and represent the surgeon's brand professionally.
↳ If They Continue After 60 Days
The Intro Offer is a low-risk entry point. Once the client sees results — a stronger GMB presence, incoming reviews, a live website, and an AI voice agent handling calls — they naturally step up into a full retainer. The recommended next tier is the D1 Athlete package ($3,250/mo), which layers in full LushOS, SEO/AEO, and ongoing optimization on top of everything already built.
LushOS is Lush Digital's white-labeled Go High Level platform — a complete patient acquisition and practice management system. The orthopedic snapshot is built and ready to deploy.
Canvas the non-ANZ, non-Florida Bone & Joint surgeons at Andrews Institute. Leverage Dr. Anz's testimonial and case study as the primary proof asset. These surgeons know Dr. Anz personally — his endorsement carries significant weight in this environment.
Email campaigns, cold calls, and in-person walkins at independent physician practices in Pensacola. Lead with the Dr. Anz testimonial and case study. Proximity and personal touch are our advantage here.
Run targeted digital ads across Florida focusing on independent orthopedic surgeons. Push the Dr. Anz testimonial and case study as primary creative. Target by specialty, practice type, and geography. Focus on accessibility and the freedom narrative.
Dr. Adam Anz's testimonial and case study is the single most powerful asset in our go-to-market toolkit. It provides third-party validation from a respected orthopedic surgeon in the exact market we're targeting. Every outreach vector should lead with this asset.
Brochure
In-person walkins and direct mail
Digital Ads
Florida-wide surgeon targeting
Case Study Website
Warm follow-up and email campaigns